Audio-visual media is the preferred way of consuming content in this day and age. No one challenged the fact that “Content Is King”. People now frequently own a number of smart and connected gadgets, such as mobile telephones and tablet computers, which are often more powerful than desktop computers and laptop PCs. making watching audio-visual media extremely easy as compared to early times. Initial perceptions are crucial, especially in today’s day and age when everything is happening so fast and the average individual’s attention span is growing shorter and shorter. To make a good initial perception and make lasting improvements to your product or service, the greatest tool is 2D and 3D videos, motion videos, and graphics. These have been shown to be one of the most effective means of introduction since they rapidly attract your audience's attention while conveying your information in a fun, engaging, and educational manner. They are brief, engaging, and informative, so your viewers will not become bored and will go on to the next thing. According to recent research, you only have 53 seconds to stimulate the same curiosity in visitors to your website. Because their dynamic and attention-grabbing styles entice the audience to see it through to the conclusion, 2D and 3D animated videos achieve this in only 7 seconds.
This is the reason why many marketers are considering 2D & 3D videos, motion videos, and graphics as an elevation in their marketing campaign. When it comes to 2D or 3D animated videos, viewers retain 60% more information than they do just by looking at images among the black and white text. Animation can increase your website's click rate and keep visitors' attention spans for much longer than simple text and images can. These can keep the viewer fascinated with the visuals they have to offer and keep their focus so that an organization can communicate its message. Once you place 2D and 3D motion graphics and videos, they can increase engagement and be able to retain the potential customer’s attention.
Recent studies have shown that the attention span of an average individual who is online is not more than 9 seconds, and that is only if they come across something that they personally are interested in knowing, otherwise your potential consumer will keep on scrolling and scrolling.
The benefits of 2d and 3d animation and video adverts for marketing are far greater and a more engaging method of advertising than traditional advertising. Statics show that video adverts are around 600% more successful at attracting customers than both direct mail and print advertising combined. With over 80% of all media consumption online being video traffic worldwide!
Most marketers fantasize about developing something that goes viral and is shared thousands of times over the internet. 2D and 3D animated videos are extremely easy to share and frequently become viral. No one wants to share a boring URL that links to a simple home page, but a 2D or 3D animated video is interesting, has eye-catching content, and is always fun.
Nevertheless, below are a few merits that make 2D & 3D videos, motion videos, and graphics an advantage for your marketing campaign.