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social media marketing

Do you know, on an average, a regular individual spends how many hours on social media? Global internet users spend 2 hours and 27 minutes on social media every single day. Though it differs from location to location, the core is that social media has been retaining the attention of countless individuals for long hours. At its core, social media is a networking site that connects individuals through devices like computers and mobile phones. Let’s see the number of users there are on the social networking sites that individuals like you and me use every single day. Facebook, the very first that came into prominence, has up to 1.9 billion daily active users. TikTok, a China-based company, and Instagram have gathered a user base of 1 billion.


According to the expert there are two basic approaches on social media marketing strategies they are as followed:

  • 1. Passive Approach: It is the process of setting up different outlets for your customers, like writing content in the form of blogs or sharing testimonials. In this sense, businesses are able to tap and analyze the customer voices and feedback generated on social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence that can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. There are numerous benefits of a passive strategy. It is a good investment as it is long-term. However, it is a far slower process than the next strategy.
  • 2. Active Approach: Active is an alternative if you want to see faster results with the increase in social media celebrities. Business owners are now turning more towards the active approach of social media marketing. This approach gives you faster results than the approach explained above. Now that we have discussed the two main approaches, we must list down some benefits of using social media for business.

  • 1. Helps You Increase Brand Awareness: Creating a social media presence for your company and starting to connect with other users to get things going Get your page liked and shared by your staff, clients, and sponsors. Simply having people engage with your material can raise brand recognition and start to establish your business's reputation. Every time a post is shared, a new network of people is opened up, and they may end up being potential clients. The more people that are aware of your company, the better. Over 91 percent of marketers claimed that their social marketing initiatives increased their exposure significantly in just a few hours per week. There is no question that having a social media presence for your brand can help it, and regular use of it can attract a large audience.
  • 2. More Inbound Traffic: Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you'll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
  • 3. Improves Search Engine Ranking: Posting content on social media will definitely get you traffic on your website, which will in turn get you ranked on search engines. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly increase search engine rankings, the Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let's face it, everyone uses Google to find information, and they likely won't navigate past Page 1 because their answer is normally on the first page of results. If your business website isn't ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, info graphics, case studies, business information, and employee photos will make your business's social media profile intriguing and credible. Once you begin posting quality content, you'll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back to it, which will help to directly increase search engine rankings.
  • 4. Cost Effective: Social media is perhaps the most cost-efficient branch of already very cheap digital marketing. Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine-tune your strategy and try increasing your budget. Just by spending a small amount of time and money, you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.

The aforementioned are the main advantages of social media marketing, and in order to fully benefit from them for your company, you should hire HS Digital Media. We have the necessary experience to handle your social media responsibilities effectively.

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