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white board animation

Let us first define white board animation. Whiteboard animation is a video style that shows the viewer static images being drawn on the screen. Typically, the illustrations are accompanied by a narration that walks the audience through the story that is being told within the drawing. These animations are simple, yet undoubtedly engaging. There is no question that video marketing has exploded in the last decade, becoming a core factor in every successful marketing internet campaign. It is no surprise that consumers are four times more interested in watching videos about a product than reading articles or blogs about them. The majority of marketers also list video marketing as the best form of ROI (return on investment). This means that video marketing should be at the top of your to-do list for marketing channels but instead be a vital part of your business's communication and marketing strategy. Using a whiteboard animation video can be an incredibly effective tool. They are an exciting and innovative way to advertise and market your services or products. These videos can be created to cater to a variety of specific industries without any of the fluff found in other styles of video. Additionally, a whiteboard video is intended to be focused. This means your message will be heard loud and clear. However, producing videos with "real people" takes time and money. It involves building appropriate sets, and it requires you to adhere to legal requirements such as obtaining image and licensing rights from talent and property owners. A less intrusive solution to creating videos is with whiteboard animation. Whiteboard animation, also called scribing, is a form of doodling. It illustrates drawings of characters, objects, and places on screen while the audience watches along. You can add audio, including voice-over, sound effects, and music. Plus, you can add photos or video footage to your production.
Here are three ways you can add whiteboard animation to your marketing mix:

  • 1. Create Your White Board For Tablet And Mobile device users, particularly for tablets, are a large yet underserved marketing channel for marketers. Adults are spending more time watching videos on tablets than on any other medium. They project that tablets will overtake PCs in the near future as the leading device for watching digital video. Tablets have larger screen sizes than smart phones, making them a much better device for viewing more and more videos. This same report also reveals that despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending heavily skews toward online video. A viable strategy is to create your whiteboard animation for tablet users and promote it through mobile ads. Creating your whiteboard animation for tablet users enables your company to ride the marketing trend and capitalize on the biggest audience frenzy. Promoting it through mobile ads gives you a presence where there are fewer advertisers to compete with in this space. This window of opportunity is likely to be short because mobile ad spending will likely increase over time.
  • 2. Create Whiteboard To Tell A Story: Every business has a story to tell, and whiteboard animation is one way to communicate it. Healthcare and pharmaceutical companies must share their stories with professional and consumer audiences to get them to buy in on the services and products they sell. Whiteboard animation is an ideal way to make a complex topic into a simple story but in an effective and resonating way.
  • 3. Product Demonstration: One of the biggest challenges for manufacturers, distributors, and retailers is to show prospects how a product works. This is why manufacturers invest in product demonstrations at live events. Yet, when promoting to an online audience, many manufacturers either do not have a video or the video does not adequately promote the product. Hence, white board animation is a relief for manufacturers and business owners.

A whiteboard animation is the perfect way for your company to start integrating video into your marketing strategy. It is memorable, striking, and can be produced quickly with very little cost. Whiteboard animations are the perfect addition to any company’s website, social media, or email newsletters. This digital flexibility makes marketing possibilities practically endless. All you need is a concept. Don’t have a script? That’s okay! Our talented and professional scriptwriters have the ability to understand your vision and portray a powerful message that will tell your viewers just how your company fits into their lives. In addition to an influential and precise call to action, whiteboard animation videos are more economical to produce than any other type of video. Video is a viable way for you to communicate with your target audience. Whiteboard animation is a cost-effective method of producing videos that engage your audience members and motivate them to act. The five strategies aforementioned are just a few ways in which you can apply whiteboard animation to your marketing. Once you start producing these videos, you may realize the potential they have in building your business.

You need direct marketing techniques created especially for your target demographic to reach your maximum scale potential. HS Digital media helps you with that for you.

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